SEEN is a Copenhagen based CGI Design Studio founded by photographer Sigurd Høyen. Sigurd has worked as a photographer for more than 20 years, primarily within portraits and advertising. Combining the photographic knowledge with technical craftsmanship enables SEEN to deliver high-end photorealistic computer-generated imagery (CGI), where creativity and aesthetics are united. This unique approach to image making is based on a deep understanding of light, shadows, reflections, and composition. The aesthetics and visual expressions are crucial in our work, always paying great attention to all details, surfaces, materials, lighting and camera angles amongst others.
SEEN delivers modelling, product visualization, photorealistic renderings, and animations. SEEN is often early involved in the visualization and product development phase with the client, to give the best possible advice regarding the creative solutions and opportunities. Our clients can expect impartial counseling about the ideal solution of a project both economically and technically, based on our experience within CGI as well as traditional photography.
WHAT WE DO
We take on modelling of any hard or soft surface, object or form. We strive to achieve the highest level of details to add to the realism in the final renders, and thereby creating 100% photorealistic renderings. We build most of our models in Rhino® (CAD software) for versatility and ability to output to various formats.
We utilize our photographic experience and understanding of light and shadow, shape and form, to combine the 3D models and the real-life lighting into a photorealistic image, added a creative and aesthetic touch. We create renderings from already existing 3D models as well as models we produce on our own.
3D models and rendering of products that are not assembled or produced yet, or where you just want the versatility and freedom to change the product or packaging until the very last moment regarding shapes, colors, and materials. Based on a line drawing, we can create a 3D model and a photorealistic image, thereby giving a clear understanding of how the product will appear.
CGI & PHOTOGRAPHY
Combining CGI elements with traditional photography allows for entirely new possibilities within the creative image making process. We integrate CGI environments with real-life photography or video, to achieve images that are not possible or would be too expensive to create otherwise. Coming from a photographic background, we have a deep understanding of what is needed to achieve a perfect result. It is often advantageous to engage SEEN early in the process, based on our profound technical experience.
We can help make a 3D model of any product as well as getting it ready for rapid prototyping, 3D printing or manufacturing. The 3D print is constantly developing, and choices of materials are expanding all the time.
We have the 3D model, we have the lighting so why not make it move? Adding even a little movement can significantly enhance the way any product is perceived, be it for explanatory purposes or pure aesthetics - a video is a great way to engage the audience.
WHY USE CGI
By using CGI in the image making process, a whole new set of possibilities have become available. The beforehand imaginative and impossible has become a common way to create new images and expressions and thereby expanding the creative boundaries. Atmospheres and surroundings can be visualized without any restrictions such as access to locations, costs or weather, which often infers within traditional photography. Things that cannot be solved by traditional photography is now possible to create within CGI. By using CGI, creative ideas can be realized better and often more costs efficient. Sometimes projects are solved as a combination of CGI and traditional photography to obtain the wished image. CGI simply makes it possible to create the exact image or video suited for a given project.
The possibilities are endless, and the flexibility of iterations can make it a financially beneficial way of producing the visual basis for a product or brand. During the development phase of any product, it often comes in handy to see the product in a photorealistic atmosphere, and this is precisely what CGI offers. See your product in 3D before it is even produced, which optimizes both the design and development process, to sales and marketing. In many ways, CGI has become very competitive compared to traditional photography thanks to the technological development. Many elements can be re-used, and in comparison to traditional photography, several costs can be avoided such as location, production, travel costs and set building.
CGI can be an advantageous way of creating the absolute right image or product, based on the opportunity to make iterations in the development process. In this process, an idea often changes and develops many times, before the final product is settled. CGI gives the possibility to make iterations just up until the final manufacturing. Shooting days depending on the perfect location is no longer an issue – we simply create the atmosphere, location or set that is needed and at the same time keeping costs down. Backgrounds, colors, and lighting can be changed until the right look has been obtained, without creating real-life set-ups for all ideas.
Timing is often a crucial parameter for our clients. Often product visualization is used to prepare and produce branding and sales material, even before the product exists. CGI gives the possibility to show customers products in a photorealistic environment and at the same time making them salable. Our clients are no longer dependent on the factories production time before the sales material can be completed.
HOW DOES CGI WORK?
So how is the workflow when starting a CGI project?
PHASE 1 - Brief
You share your idea, brief or simple sketch with us. The more detailed the brief is, the better. Reference images are always a great way to illustrate your thoughts. Based on your brief we will let you know, how we would solve the project.
PHASE 2 - Claymodel
We start sketching and building the 3D clay model of the scene. We work with the composite and camera angle of the image.
PHASE 3- Light & texturing
Light and textures are added to the clay model to create the photorealistic expression. We work in detail with all surfaces, hard as well as soft.
PHASE 4 - Rendering & delivery
The image now has the right look and feel, and is rendered in high resolution and finally delivered.